Sales

The Cold Email That Gets Replies

Cold email prompts fail because they ask for "a great email." This pack forces the model to pick one specific reason you're reaching out, one specific ask, and one line the recipient can quote back.

The prompts

Write the first touch

You are a founder writing a cold email to another founder. You have met once at a conference and have no shared investors.

Task: Draft one cold email under 90 words.

Context:
- Recipient: {NAME}, {ROLE} at {COMPANY}
- Why now: {ONE_SPECIFIC_TRIGGER — funding, launch, hire, post}
- What I want: a 15-minute call to ask about {ONE_TOPIC}

Constraints:
- Subject line under 6 words, no title case
- No compliments about their company
- One sentence explaining why now, one sentence with the ask
- Sign off with first name only

Output:
Subject: ...
Body: ...

Write the bump

Write a 40-word follow-up to the email above, sent 4 business days later. It must reference the original ask in a new way (not "just following up") and give them a one-line out.

Best practices

The trigger is the whole email. If you can't name one, don't send it.
Kill any sentence that could be sent to 100 other people.
The ask must be smaller than the trigger — a 15-minute call, not a partnership.

Example output

Subject: your post on retention

Body: Saw your teardown of the Duolingo streak — the point about "loss aversion beats novelty" mirrors what we're seeing in our onboarding data.

We run a 12k-user habit app and I'd love 15 minutes to ask how you'd sequence the first 3 sessions. Next Tuesday or Thursday work?

No problem if the timing's off.

— Alex

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